Off the Menu
What is this page, “Off the Menu?”
This is a page of the frequently asked questions related to Dine at Joes. Send me your questions, and I’ll answer them here.
Why is your site red and yellow? It looks like McDonalds.
Yes, it does. I love McDonalds, and that was a big reason for the color scheme.
When developing this site, I wanted to give the reader a sense of casual dining. That, and (as of this writing), I am working on an MBA. There’s a few companies I really love, and McDonald’s is one of them. Sure, it’s not the finest dining in the world (much of what I eat and most others eat is not), but there’s not many things more American than a Big Mac. On the business level, I greatly like McDonald’s for a number of reasons, which could (and probably should) be an entire blog post (or a series of blog posts). I have a lot of respect for the empire that Ray Kroc built, and I find McDonald’s quite an inspiring tale of business, and the American dream. I love capitalism, and I find the golden arches quite representative of it, if not a visual synonym. (Fact: In 2011, McDonald’s and the golden arches was viewed as the 6th most valuable brand in the world–behind Coke, IBM, Microsoft, Google, and GE. It was ahead of Intel, Nokia, Disney, HP, and Toyota.)
Other restaurants follow the same color scheme (or very similar color schemes)–probably for that reason. In-and-Out Burger comes to mind. Many hot dog stands have posters that follow that color scheme as well. (Vienna Beef posters come to mind.) I find the colors to be appetizing in an everymans / “salt of the earth” kind of way.
Check back here for more of your questions to be answered! If you have a question for me, feel free to e-mail me.